{"id":7714,"date":"2017-06-29T09:49:14","date_gmt":"2017-06-29T07:49:14","guid":{"rendered":"http:\/\/ozinzen.com\/blog\/?p=7714"},"modified":"2017-06-29T09:58:13","modified_gmt":"2017-06-29T07:58:13","slug":"grossophobe-sexiste-publicite-de-gifi-loana-declenche-gros-scandale","status":"publish","type":"post","link":"https:\/\/ozinzen.com\/blog\/grossophobe-sexiste-publicite-de-gifi-loana-declenche-gros-scandale\/","title":{"rendered":"Grossophobe et sexiste, une publicit\u00e9 de Gifi avec Loana d\u00e9clenche un gros scandale"},"content":{"rendered":"<p><a href=\"http:\/\/ozinzen.com\/blog\/wp-content\/uploads\/2017\/06\/gifi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7716\" src=\"http:\/\/ozinzen.com\/blog\/wp-content\/uploads\/2017\/06\/gifi.jpg\" alt=\"gifi publicit\u00e9 sexiste\" width=\"1196\" height=\"450\" srcset=\"https:\/\/ozinzen.com\/blog\/wp-content\/uploads\/2017\/06\/gifi.jpg 1196w, https:\/\/ozinzen.com\/blog\/wp-content\/uploads\/2017\/06\/gifi-300x113.jpg 300w, https:\/\/ozinzen.com\/blog\/wp-content\/uploads\/2017\/06\/gifi-768x289.jpg 768w, https:\/\/ozinzen.com\/blog\/wp-content\/uploads\/2017\/06\/gifi-1024x385.jpg 1024w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">\u00ab D\u00e9gradant, abject, sexiste, on touche le fond \u00bb, s&rsquo;\u00e9nerve une internaute sur la page Facebook du groupe Gifi.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #000000;\">L&rsquo;enseigne de mobilier et de d\u00e9coration \u00e0 bas co\u00fbt a suscit\u00e9 un toll\u00e9 parmi de nombreux internautes en diffusant sur les r\u00e9seaux sociaux, le 21 juin, une publicit\u00e9 mettant en sc\u00e8ne l&rsquo;animateur de t\u00e9l\u00e9vision Benjamin Castaldi et la star de t\u00e9l\u00e9r\u00e9alit\u00e9 Loana.<\/span><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/skE3kwdwYvM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #000000;\">\u00ab Une honte. Tout simplement sexiste, d&rsquo;une vulgarit\u00e9 affligeante et discriminatoire envers les femmes qui ont des formes. On surfe en plein sur l&rsquo;hypersexualisation et \u00ab l&rsquo;objetisation \u00bb de la femme \u00bb, rench\u00e9rit Elodie sur la page Facebook de la marque.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00ab\u00a0Sexiste et grossophobe. Rien qu&rsquo;en r\u00e9fl\u00e9chissant deux secondes, je peux trouver plusieurs sc\u00e9narios qui n\u2019ont pas besoin de faire du mal \u00e0 qui que ce soit pour vendre. Vous \u00eates en manque d&rsquo;inspiration ou c&rsquo;est par pur plaisir sadique ?\u00a0\u00bb demande Carolyne.<\/span><\/p>\n<p><span style=\"color: #000000;\">D&rsquo;autres internautes sont plus tol\u00e9rants, comme avec ces commentaires :<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\">Cette pub est bonne. Pourquoi ?<\/span><\/p>\n<p><span style=\"color: #000000;\">1- Parce qu&rsquo;il me semble qu&rsquo;elle a bien cibl\u00e9 la population \u00e0 laquelle elle est destin\u00e9e, les clients de Gifi. (non, je ne me pense pas au-dessus de la m\u00eal\u00e9e, il m&rsquo;arrive d&rsquo;aller dans cette cha\u00eene de magasins.)<\/span><br \/>\n<span style=\"color: #000000;\"> Ce que je veux dire, c&rsquo;est que s&rsquo;ils avaient fait une pub faisant allusion \u00e0 Arte, ou ce genre de cha\u00eene TV dite culturelle, \u00e7a n&rsquo;aurait pas atteint sa cible. Inversement, pour, mettons, des passionn\u00e9s d&rsquo;op\u00e9ra, on ne ferait pas ce genre de pub, \u00e7a ne porterait pas. Encore une fois, n&rsquo;y voyez aucun jugement de valeurs, il n&rsquo;y en a pas dans ce commentaire.<\/span><\/p>\n<p><span style=\"color: #000000;\">2- Peut-\u00eatre la raison la plus importante : on en parle.<\/span><\/p>\n<p><span style=\"color: #000000;\">3- Les personnes montr\u00e9es dans la pub jouent sur ce qu&rsquo;ils ont fait dans le pass\u00e9, ce qu&rsquo;ils \u00e9taient, et ce qu&rsquo;ils sont devenus une petite vingtaine d&rsquo;ann\u00e9es apr\u00e8s. Ils jouent sur l&rsquo;humour.<\/span><\/p>\n<p><span style=\"color: #000000;\">Conclusion : humour, buzz, bonne cible de client\u00e8le. Oui, cette pub est bonne.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"color: #000000;\">Bon nous sommes rassur\u00e9s, il y a de bonnes \u00e2mes pour penser \u00e0 la place de Loana et Benjamin, et d\u00e9nier \u00e0 une personne la capacit\u00e9 de se moquer de son corps (et \u00e9tant \u00ab\u00a0confortable\u00a0\u00bb je sais de quoi je parle), de rire de cet \u00e9v\u00e9nement de son pass\u00e9 fait penser \u00e0 une sorte de biens\u00e9ance version dame patronnesse qui d\u00e9cide \u00e0 votre place ce qui est bon pour vous.<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab D\u00e9gradant, abject, sexiste, on touche le fond \u00bb, s&rsquo;\u00e9nerve une internaute sur la page Facebook du groupe Gifi. L&rsquo;enseigne de mobilier et de d\u00e9coration \u00e0 bas co\u00fbt a suscit\u00e9 un toll\u00e9 parmi de nombreux internautes en diffusant sur les r\u00e9seaux sociaux, le 21 juin, une publicit\u00e9 mettant en sc\u00e8ne l&rsquo;animateur de t\u00e9l\u00e9vision Benjamin Castaldi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[55],"tags":[],"class_list":{"0":"post-7714","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-societe","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grossophobe et sexiste, une publicit\u00e9 de Gifi avec Loana d\u00e9clenche un gros scandale - Ozinzen<\/title>\n<meta name=\"description\" content=\"\u00ab D\u00e9gradant, abject, sexiste, on touche le fond \u00bb, s&#039;\u00e9nerve une internaute sur la page Facebook du groupe Gifi. 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